Direct Visitor Spending Reached $77.9M in Culpeper, Virginia in 2024
September 8, 2025 Updates
-Statewide visitor spending reached a record high of $35.1 billion-
CULPEPER, VA – Visitor spending in Culpeper saw steady year-over-year growth, with direct visitor spending reaching $77.9 million in 2024, up 1.6 percent from 2023. Total tourism economic impact reached $121.6 million in 2024. Tourism-supported jobs totaled 764 while direct tourism-related taxes produced $5.8M in local and state revenue.
According to the Virginia Tourism Corporation (VTC), tourism in Virginia generated $35.1 billion in visitor spending in 2024, marking a 5.4 percent increase in spending over 2023. The tourism industry also supported 229,000 jobs for Virginia communities and provided $2.5 billion in state and local revenue. All data is from Tourism Economics and is based on domestic visitor spending from trips taken 50 miles or more away from home.
“Culpeper continues to shine as a welcoming destination where history, culture, and natural beauty converge,” said Paige Read, Director of Culpeper Tourism. “These results affirm the value of tourism as a vital economic driver for our community, supporting local businesses, creating jobs, and generating revenue that benefits all who call Culpeper home.”
“We are incredibly proud to see the continued momentum of Virginia’s tourism industry propelling us to new heights,” said President and CEO of Virginia Tourism Corporation Rita McClenny. “Through strategic marketing and close collaboration with statewide partners, VTC is driving new demand and encouraging longer stays across Virginia. From coast to cliff, our diverse destinations continue to captivate. As we look ahead to milestone moments such as the VA250 commemoration, Virginia is poised to play a leading role in how visitors engage with history, culture, and adventure.”
Tourism remains a cornerstone of Culpeper’s economic vitality, fueling growth while enriching the community’s quality of life. With consistent year-over-year increases in visitor spending, job creation, and tax revenue, the tourism sector demonstrates its essential role in strengthening Culpeper’s future. As Virginia celebrates milestones such as the VA250 commemoration, Culpeper is proud to stand as a destination that offers authentic experiences, warm hospitality, and a lasting impact on all who visit.
About Culpeper Tourism
Culpeper Tourism is responsible for promoting and marketing Culpeper as an attractive travel destination, enhancing the community’s public image as a dynamic place to not only visit, but live, work and play. Through the impact of travel, we strengthen Culpeper’s economic position and provide opportunities for our citizens.
About Virginia Tourism Corporation
Virginia is for Lovers is one of the most iconic and recognizable travel brands in the world. Using that powerful brand equity, Virginia Tourism Corporation (VTC) is charged with promoting the Commonwealth as a premier travel destination by showcasing all there is to love in a Virginia vacation. The dollars spent by travelers fuel the economy, provide jobs for Virginians, and improve communities across the state. Simply put, tourism helps make Virginia a great place to live, work, and visit. Learn more at virginia.org.
** Virginia Tourism partner with Tourism Economics for its 2024 Annual Economic Impact study.
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